Archive for the ‘ e-book Article ’ Category
EbookOmatic is the tool for create ebook. Creative writers can use it for their poetry, short stories, novels, and plays. Academic writers can use if for their theses, dissertations, and critical works. Lawyers and doctors can use it to sell their case studies and research findings. Moms, Dads, and Grandparents can use it to distribute their family stories.
Artists and designers can use it to showcase portfolios of their work. Business people can use it to sell their marketing ideas and success stories. Developers can use it to create help files and tutorials. Hobbyists and collectors can use it to sell their expertise and tips. Ezine publishers can use it to archive and sell old issues of their online newsletters.
Write Your Ebook or Other Short Book – Fast!
by Judy Cullins, Dan Poynter, and Marshall Masters
Judy shows you how to organize your files, avoid wasting time with the wrong kind of writing style, how to write a book that people will not only want to read, but WILL read, and how to market your ebook. This book also helps you choose your format. As a dissertation coach, I work with graduate students who are engaged in academic writing.
Most of the book consists of short fast chapters that are fast to write, fast to read, convey information that the reader wants. There are chapters on just the back cover. When you have fifteen or twenty seconds of the buyers attention, what you put on the cover is very important. Then there are chapters on getting the book published, including finding a major publsher and on publishing it yourself.
By David Clinton
Thankfully, fifty years have now passed and people have the opportunity to listen to “God’s Word for this new age” using an audio Bible book. The most popular, best-selling book in the world is now available in the form of an audio book. Instead of 67 wax records running at 16 2/3 Rpm speed it now fits onto one CD-ROM disk.
Some people believe that listening to the bible being narrated is actually better than reading it. You may ask yourself why some would fee that way. One of my friends made the point clear to me. He asked me, “can you recall something your dad ever wrote to you?” My mind went blank. After a few seconds he said, “Now try to recall some things your father told you?”
My mind filled with memories of things my dad had said and my friend’s point was made. Actually, we probably remember best and absorb the most when we read along at the same time we hear something being read to us. Have you ever heard the phrase oral tradition? For centuries the Bible was read aloud, many parts were memorized by those who didn’t have a hard bound copy.
Listening to the Bible Online
Nowadays, the bible has been recorded using digital mp3 files and one can listen to the entire bible being narrated by simply accessing the internet. Yes, you can listen to the entire Bible on the internet being narrated by the man that was the first ever to record the bible, Alexander Scourby!
David Clinton specializes in writing about and developing audio books. Those interested in listening to the Bible online can visit Audio Bible Book.
By Julia Tang
I will stress the importance of publishing your own newsletter. If you do it right, your newsletter will become a key component of your online marketing stategy. You can follow up your target audience by auto responder.
How to create fresh ideas for writing? The good method is to taking notes as your read any ebook, or report. You should write every idea that pops into your head. None of us can remember everything. Always bring the notepad with you so can write down your thoughts, ideas and to-do lists. Later you can review the information easily and finish the tasks (your own homework) according to your list. You can review all the old notes, you will be surprised that you will create additional new ideas from it. So the information on your notepad will be your gold mine.
Read as many books and reports as you can, visit as many websites as you can for different topics. When you gain broad knowledge for your interested area, you should be able to write out very good newsletters and offer your readers your unique ideas.
If you have not published any newsletter, you should prepart to start it soon. Once you have a good newsletter ready, you can submit your newsletter to ezine directories. By searching google.com, you can find a lot of ezine directories. You can also find resources for ezine auto submission software located at http://www.best-internet-businesses.com
Good luck for your online business.
Julia Tang publishes “Smart Online Business Tips”, a fresh and informative newsletter dedicated to supporting people like you. To find out the best online business opportunities, to discover hundreds more proven and practical internet marketing secrets, plus FREE internet marketing products worth over $200, visit: http://www.best-internet-businesses.com
By Judy Cullins
Whether you are just starting or almost finished with your print or eBook, you wonder, “What step to take next?” Who can help me find the right publisher? Who can partner with me to make my book a solid seller? Check out your choices to be sure you get what you need.
Many writers think that all they need is a good editor and their book will be ready for publishing and promoting.
Maybe you think you don’t have enough time to write it yourself? A ghostwriter can take over and finish the research and get it out.
Think about another choice: Bookcoaching. Before you write too many scattered chapters consult with a coach who knows your book category, who your market is, and where to find them.
Your book coach also knows what makes up a saleable title and can help guide you to write a great seller by knowing your thesis, your audience, your “tell and sell,” and the correct introduction. When you incorporate these essential “hot-selling” points before you write many chapters, you will then write a compelling, organized, easy-to read page turner.
Don’t hire a ghostwriter before you know exactly what you need to write, publish, and promote a great-selling book.
If your book is almost finished, you must hook your potential readers with the solutions you know will serve them. Knowing your audience before you write the book helps you write focused, organized, and compelling copy. Do you know the rules for writing a saleable book? Too many “I’s” and linking verbs like “is” and was” slow readers down and make them bored. They want vital verbs and specific nouns. If they don’t receive multiple benefits, they will put your potential great book down and won’t recommend it to friends or associates.
You already know that word-of-mouth works, yet takes a year or more to really get up steam. Many authors quit too soon because they don’t know how or don’t want to promote their book. An experienced book coach can give you the real picture before you put time and money into your book. She can also make you aware of easy marketing and promotion that takes only a few hours a week at home or in the office. And, you can delegate it all to an assistant.
Maybe, you just want to get your book done. An editor can fix your grammar and even your disorganization, but can an editor help you get your book published and promoted, and know which way is the best for you?
Think about what you want–a saleable book whose audience will flock to it because it totally helps answer their questions or solves their challenge. And, entertains too. Editors are not trained to think about the benefits your book will give your audience. They don’t know how to market as you write. Check with your book coach who will point out your brilliance and show you your benefits and features in ongoing phone and email sessions.
Remember that only benefits sell. This is the end result your reader gets after reading your book. Results sell. Features such as what’s inside the book-steps, charts, tips, interview, pictures, or quote explain, but do not sell.
When you don’t know why your audience should buy your book and you can’t tell them in a few sentences either in print or in person, they will back away and keep their wallet or credit card inside their pockets or purse.
Hire your editor after you contact a book coach. When your chapters do not have a consistent format with questions posed as headings and answers in the copy below, a line editor cannot make your work sell just by changing a few sentences. Even a developmental editor needs format to help make your book the best it can be. Even a ghostwriter will need this format.
If authors want their book to succeed, they need to choose the right partner.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
By Carma Dutra
I have learned that it is always wise to interview a potential client before you hire them. In fact it is a good practice to interview anyone who is in any type of service business. My husband and I adopted four month old Rocky from a rescue shelter. The shelter told us he was a cross between a Lab and an Akita. However, he had the head of a pit bull and the eyes of a Rottweiler. There must have been a third party around when he was conceived.
As expected, Rocky immediately bonded with my husband, grandkids and me. However, Rocky decided that his bonding duties ended with us. A few weeks later we discovered Rocky was afraid of people because he ran away from anyone that spoke to him. It was evident he was in sore need of some type of behavior training.
A local dog training franchise in our area advertised an advanced training method which guaranteed success for any breed of dog or they would give you four weeks of free lessons.
The trainer arrived with briefcase in hand to demonstrate his advanced dog training method. Immediately, Rocky took sanctuary in his crate. In order to make Rocky feel more comfortable the trainer recommended his chair be positioned directly in front of Rocky’s crate. To my surprise, Rocky was coaxed out of his crate. Things were going pretty smoothly as the trainer explained to me how to gain the dog’s trust and that he was going to teach me and my husband a special dog language. A language, that apparently only dog’s and dog trainers know.
The trainer began to growl (explaining to me he was speaking Rocky’s special language). He threw a short piece of link chain on the floor near Rocky with a loud hacking, ack, ack, guttural sound, akin to clearing your throat before you spit. This action was meant to instill fear in the dog and it worked. Rocky retreated to his crate. I began to have second thoughts.
This interview wasn’t going too well. Thirty minutes later after much coaxing and pleading with Rocky, the trainer conceded that he and Rocky had obviously gotten off on the wrong foot. The idea was for the trainer to leave the house and come back ten minutes later to start all over. I think he forgot that dogs don’t forget someone who has tried to hit them with a chain in the space of ten minutes. The trainer had a lot at stake. He declared that there was no dog alive that he could not train. His reputation was on the line.
The minute the trainer went out the door, I noticed he had left his briefcase sitting next to the chair directly in front of Rocky’s crate. I was not the only one in the room who noticed this.
In walks the trainer. Rocky feels secure in his crate and the trainer feels secure as he gets down on all fours and sticks his face into the crate. The growl (Rocky’s, not the trainer’s) sounded like a locomotive as it gathers up speed. The trainer never did offer me a free training session. I guess he was too much in a hurry to leave.
And now I would like to offer you free access to a 37 page eBook on “Tips for Freelance Writing.” You can download for free at http://carmaswindow.blogspot.com
You can also check out “Unite to Write” another free eBook full of great reprintable articles by 13 Ezine expert authors at http://CarmasWindow.blogspot.com
From Carma Dutra, who writes a daily blog at Carma’s Window on a variety of topics based on her life experiences as mom, grandma, wife and plumbing contractor. Carma’s writing services include ghost writing, article writing, newsletters, blog writing and editing. When you need quality, contact her.
Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.
Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.
If you are like me and have a Web site, it is content driven. Why? Because that’s why people come to any site—to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books–the sales letter.
My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.
1. Start the Letter with a Benefit-Driven Headline.
Include these headlines throughout your sales letter. “Want a quick and easy way to quadruple your Online Income in Four Months?
If you answered, “yes” to yourself, the headline succeeds, because you will keep reading. If you said “No, I don’t believe this, ” but I’m curious where this is going,” the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your product[']s benefits and features, some fine testimonials, and finally to click “buy now” which takes them to the order page.
2. List the Top Five Benefits of your Product or Service in bullet form.
To define your top benefits start with a list of problems your client or customer wants solutions for. Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn’t meet its target. Keep redefining your audience and know as much about them as you can.
Remember that one benefit is the top undeniable benefit—usually more money easier, more clients faster, more profits from Web sales, better relationships, and health.
If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone’s life easier, richer in time or money, help their personal growth, provide additional income, entertain them? How will your product or service make them a better business person, more attractive, feel better, avoid catastrophe, sickness, or surgery?
3. Address your Potential Buyer’s Resistances.
Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product or service). Let’s say they want to write an eBook or print book to make themselves the “expert,” make life-long passive income, or share their unique message.
Many people don’t write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren’t writers. One, by one, your sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.
4. Sprinkle Testimonials Throughout your Sales Letter.
Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too.
Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information
Make it easy to buy. Add a few sample phrases and benefits they can use to save these busy people time. They want to help, but consider it’s difficult to create testimonials, or it will take them away from their priorities.
Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke.
5. Offer your potential clients three or four chances to buy.
They may have already decided to buy before coming to your sales letter, so offer a “Click Here,” “Buy Now” near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what’s in this book (features), and testimonials.
6. End your Sales Letter with your 100% Money-Back Guarantee.
When you offer an ironclad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.
“This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don’t work for you within 60 days, we’ll cheerfully refund your money, and you can keep the product too!”
7. Make your Sales Letter Credible.
To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer “order this for $49 now and receive 4 special bonus reports worth $395?”
8. Share the downside of your book to create empathy.
For example, “this ebook won’t write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well.”
9. Include your expert credentials
“I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999.”
Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.
For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won’t know you as the expert, and you won’t make the sales you want.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
By Judy Cullins
If you are not a successful author yet, incorporate the following 10 Secrets:
1. Treat your book as a business.
You spend many hours creating a masterpiece to help your audience. It follows then, you need to set up a regular time schedule to market and promote it.
2. Create a flyer for each book you offer.
Hand out your flyer at business meetings or at any public place. Ask your audience to pass the flyer along to friends and associates. Offer one free report or ezine on the flyer to get new email addresses to send promotion to later.
3. Create a line or two about your book in your signature file that goes on every email you send.
After your name, title, and benefit statements, add something like: eBk: “Write your eBook or Other Book–Fast!” Include your addresses and phone numbers too.
4. Invest some money in book marketing.
Contact a book coach and schedule a low-cost introductory session to see if you are a match and will get what you need. Many authors print too many copies or use an expensive service to get book finished instead of putting aside an equal amount to market it.
5. Take a teleclass on how to market your book.
These low cost and low time investments can make your book the great seller it should be. Discover inexpensive ways to market via the phone and email. How convenient!
6. Don’t get fooled by high-cost services.
If it’s too good to be true, it isn’t true. When you hire someone to do it all for you, it can cost over $1000 a month with small results. Check out what services fit your budget, and get a realistic picture of what your results will be.
7. Delegate some of the marketing.
Like me, hire a low-cost computer assistant from your local high school. They know more than many professionals. For under $10 an hour, you can multiply your promotion exponentially via ecommerce your assistant does for you 2-3 times a week.
8. Set a dollar goal for your book each month.
Don’t count copies sold. Count each month’s book sales. Put your goal near your workstation to remind you of what you want. Don’t price your book too low, so you’ll appreciate an easy experience–getting what you deserve for all your work.
9. Learn more about Internet book marketing.
Think about reaching hundreds of thousands of your audience every week. When you give them what they want–free information–they will eventually buy. Many authors go the traditional path of talks, ads or press releases. They don’t always pay well for the effort.
10. Don’t stop marketing.
Many clients come to me and say they are discouraged their book didn’t sell well in four months. Replace doubt with patience for the process. Success takes many months, but once you get it, the Internet keeps it multiplied for you.
Knowing the secrets of successful authors can help you receive the same prestige and become a household word.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles.
Email her at mailto:Judy@bookcoaching.com
By Judy Cullins
In these uncertain times when we all would like to feel safe, when we don’t really want to travel so much for our business, we need to look to the Online Marketing Machine of ePublishing.
Your audience today is Internet savvy. They love the Web, surf it regularly and are looking for specific information that. You have that expertise already and can easily put it into an eBook.
Business audiences want concise, easy-to-read short books on subjects from personal growth to how-to books. They are willing to print short eBooks, often only the chapters they plan to read immediately. Hardly any business person wants to read a long book any more. If you are like me, you probably don’t want to either.
Ebooks are the wave of the future, and anyone, even those who think they can’t write, can create a quality eBook in less than a month. With a little help from a book coach, you can learn the three or four best ways to use your eBook with other Online Promotion-and watch your client base grow.
If you are a speaker, you already have several talks you can give. One of those talks can be your first short eBook. Print books and traditional publishing don’t support the author. They take way too long, and only give the author a pittance for a lot of hard work.
E books are easy work. In fact, with the articles you have in your files, plus the talks you already have written, you have the beginnings of your first eBook. Instead of 200 pages, think 10-30 pages. Instead of 15 chapters, think of 3-5 sections. Instead of long stories, think of tips.
Why an eBook?
Today, professionals need a Web site to market their services. In that Web site they need a home page with marketing pizzazz that uses benefit-driven headlines to drive the visitor to their coaching pages as well as to their product pages. On these pages you have your “sales letter” crafted to entice your reader to buy.
EBooks help your coaching business because you can give the very short ones away when people subscribe to your eNewsletter. Your ezine helps promote both your eBooks and your services. Even if you don’t have your own Web site, you can sell eBooks on other sites. Many pay up to 70% royalties-a much better deal than Amazon.
The “Big Three” Marketing Machine
1. Write or use short articles already in your files. Subscribe and submit them to Opt-in Ezines.
2. Expand several articles to become an eSpecial Report, or eBook as some call them. You can give these away also, and you can also charge $4.95-$7.95 for them.
3. Write your short eBook including a short introduction (sales letter), table of contents, a simple cover, and apply the essential “hot selling points” like the 30-60 “Tell and Sell.”
In each of these include all of your promotion information, your list of other products, your announcement about your coaching services, your one-page for speaking, and an order page with instructions that make it easy to “buy.”
Why Write an eBook?
Using this trio, you will attract many more people to your Web site, to your talks, seminars and teleclasses. You will attract new clients as well as new subscribers to your ezine. In the long run, you will create a business easy and fun to operate. You’ll create even more client loyalty and trust while building your reputation. And you create an ongoing, lifelong income-enough to keep you sound and secure in any economic situation.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
By Judy Cullins
You are far more likely to successfully write and publish your book if you follow these tips before you [start writing] write a single chapter.
1. Write your print or eBook’s working title.
Knowing your book title helps you focus and answer the readers’ number one question about your book’s topic. Some non-fiction needs subtitles as well. It’s better to be clear than clever, but the ultimate winning combination is clear and clever. Which titles grab you? “Passion At Any Age: Twelve Ways to Unleash It,” “Self-Promotion for the Creative Person.” or “Quadruple your Book’s Online Sales in Four Months.” Your title is the number one “Essential 7 Hot-Selling Point” of your book.
2. Write your book’s thesis.
A thesis reflects the number one benefit of your book. It answers your reader’s question, “How will this book solve my challenge of…?” Knowing the thesis before you write the book keeps you on track so you write focused, compelling copy that is easy to read. All chapters should support your book’s thesis. For “10 Non-Techie Ways to Market your Book Online,” the thesis is: “No spam ways to quadruple book sales in four months.” A best title often includes your thesis.
3. Test your book’s significance.
While most writers fear their book won’t sell, your book is significant if it has these elements: It presents useful information. It has the potential to positively affect people’s lives. It’s lively, humorous. It helps answer important reader questions. It creates a deeper understanding of human nature. If your book has only two elements, it will be worth writing. With three or more, it’s a potential great seller. Make your book a priority so you can express your mission helping others to a better life, and at the same time make a consistent lifelong income.
4. Pinpoint your preferred audience.
When you give your book an angle, it sells much better. No, not everyone will want to read your book. When you write for one audience at a time, each story, tip, or how to’s pack in so much more power. Writing for the general audience is all right if you are already famous–think of the Chicken Soup series.
Choose and post your audience’s picture and profile right in front of you as you write. Remember to multiply sales exponentially, think of the small business audience on the net, ready and willing to buy either your print or eBook now. Knowing your audience before you write will make each chapter, line, or paragraph be organized, compelling and easy to read. This idea transfers well to Web sites, seminars, teleclasses, and ecommerce too.
Create an audience profile. How old are your prospective readers? Male? Female? Are they interested in personal growth, science fiction, mystery, how-to books? What challenges do they face? Are they business people? What magazines and Web sites do they like? Are they Internet savvy? What causes do they support? Will they be willing to spend $15-$30 on your book? Where will they go to buy it? (not the brick and mortar book store)
5. Know your book’s 30-60 second “tell and sell” before your write it.
Like a billboard, this 2-3 sentence blurb will be so useful to you when you meet people at a networking meeting or in the elevator, and have only a few minutes to talk about your book.
Don’t go on and one in generalities. Give your potential reader a reason to buy. . It’s the hook, not the book.
First, write down your title. Second, write down your preferred audience. Third, list your book’s top three benefits. Last, compare your book with a famous author is your field. “Passion at Any Age” is the “Artists Way” for seniors or “Write your Print and eBook at the Same Time” starts where Dan Poynter left off with the how to’s to put a chapter together so it sells, and pre-marketing tips in the “Essential Hot-Selling Points.”
Write and practice this short statement. Be willing to edit so it’s laser fresh–maybe 5-15 times. Ask your associates for feedback. Which benefits impressed them? What do they remember most from it?
Writing a book is so much easier when you approach it in small bites. Knowing these ten parts help you ask and answer the specific questions and challenges your audience wants solutions for. Then, your book has a chance to make you consistent, ongoing income. Part two of this article is available at www.bookcoaching.com/freearticles/article-60.shtml.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
